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The Future of Analytics for Retail Stores To Help You Do More Business Cost Effectively. How Technology Can Save You Time & Make You Money Now

Today, brick and mortar retailers are experiencing immense pressure. This isn’t only due to the sharp increase in online sales, but also because of the increase in consumers who prefer to purchase through their mobile devices while actually present in physical stores. These reasons along with the sharp rise in competition by online-only businesses such as Amazon have really impacted retail sales.
According to Ofcom, an average adult spends around 20 hours online every week while another research by ING has revealed that 84% of shoppers buy through mobile devices such as smartphones or tablets instead of visiting stores since the past 12 months.

This is the time when retailers should start taking the shopping experience they offer to a whole new level. Retail analytics is certainly not a new concept, it’s a notion that many retailers have actually been refining over the past few years in order to enhance their business.

As a matter of fact, almost all online retailers’ success is accredited to the use of big data and analytics where everything is carefully measured, optimized, and then personalized in real-time for each individual customer.

For brick and mortar store retailers, this approach has had to face a number of challenges. Firstly, the conventional data sources are only limited to door counters and point-of-sale data whereas expensive one-time store studies have been sidelined. Along with this, a lot of physical stores have been trying to understand their customers’ behavior in-store. Their approach to retail analytics has been mainly based on customer behavior studies that often require precise, tailored, and costly approach to data analysis.

This is no longer true. For instance our technology makes those methods obsolete and they are not costly

This is why these stores are slow to react to the variations in day to day operations of their store, including marketing.

The ideal solution for brick and mortar retailers is to invest in getting Wi-Fi analytics for their stores to gain an understanding of their customers instead of relying on online data. Today, modern analytics technologies for in-store applications can easily tap into existing Wi-Fi infrastructures of stores to gather precise data in real time about how consumers behave while in store.

Here’s how we do it

iConnect worked on this technology to bring this data and the analytics to the forefront for retail stores. It installed wifi sensors and camera facing the front doors to capture the data. The wifi sensors would capture all foot traffic with smartphones as they came in and went through the stores and the camera would take pictures for everyone hence providing an accurate count plus using face recognition technology, was able to tell the stores which buyer / shopper was a repeat customer. The wifi sensors provided the retail stores with the heat map of the average shopper walking through the store to show where were they spending more time.

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iConnect worked on this technology to bring this data and the analytics to the forefront for retail stores. It installed wifi sensors and camera facing the front doors to capture the data. The wifi sensors would capture all foot traffic with smart phones as they came in and went through the stores and the camera would take pictures for everyone hence providing an accurate count plus using face recognition technology, was able to tell the stores which buyer / shopper was a repeat customer. The wifi sensors provided the retail stores with the heat map of the average shopper walking through the store to show where were they spending more time.
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When analytics and content in offline and online channels are combined, retailers can:
  • Enhance the shopping experience of their customers
  • Understand how in-store experience affects conversion
  • Tailor in-store marketing

Use of both offline and online media is continuing to expand at unprecedented rates, and this is why retailer must embrace offline data benefits and be diligent in the way they utilize their in-store analytics to precisely deliver conversions at the store’s cash register, hence offering a truly personalized consumer experience.

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When analytics and content in offline and online channels are combined, retailers can:
  • Enhance the shopping experience of their customers
  • Understand how in-store experience affects conversion
  • Tailor in-store marketing
  • Save money & make Money

iConnect is working on an online Omni experience portal for the shopper and the stores, both that can give them the ability to track and analyze all shopper buying patterns while they shop in the store or via the online portal. It expects to release this product around Christmas this year for the retailers.

So how do you do it? –

iConnect uses their technology for retail customers

  • Review your existing systems
  • Work with you to make recommendations, if any
  • Demo what iConnect has and what iConnect can do for you
  • iConnect sets up a portal with your data for 30 days for you FREE of cost
  • if you like it, we sign a contract and get paid
  • if you don’t like it, we just part ways

Learn more on what we do and how we do it and you will quickly realize that our technologies will make you more efficient and more profitable very quickly.

Give me a call, email me or just browse our website and I'll explain even more ways you can use our technology to augment your business processes and drive efficiency!
But don't listen to me, see what our clients say about us;